Reduce the next step action options for your website visitors to just one or two. Make sure the primary response button/form/link is very obvious and set apart. Offer it up in multiple locations on the home page (depending on the page’s length and content layout).
This helps make it clearer to website guests what they are supposed to do next and how your business can be most helpful to them. Removing extraneous action options keeps them from having to think so hard what to do, feeling overwhelmed by the number of choices, and leaving.
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