According to data from Pew Research, 92% of adults in the US use email and 61% of these email users are checking and sending emails on an average day. This high percentage of active users presents businesses with a great opportunity to reach their target markets. Email marketing can help businesses improve their visibility and reach, which will then allow them to engage with consumers and convert more leads on a consistent basis.
Keep in touch – 35% of marketers send their customers 3-5 emails a week
Email isn’t dead – 78% of marketers have seen an increase in email engagement over the last 12 months
Money well spent – The US spent over 350 million dollars on email advertising in 2019
The majority – 80% of business professionals believe that email marketing increases customer retention
Solid investment – 59% of marketers say email is their biggest source of ROI
Email marketing allows you to personalize your messaging and adjust messages based on consumer actions. It also allows you to split up your audiences to ensure that your leads are getting information that pertains to them. These personalizations are key to nurturing leads and maintaining/creating strong relationships with your consumers. Here are some email marketing facts!
Would you write a letter to someone without addressing the person by name? Probably not — Emails with personalized subject lines generate 50% higher open rates than emails with general subject lines. The average email open rate is 20.81% so that 50% increase is substantial.
According to MailChimp, the highest open rates are found in government-related emails, with a rate of 28.77%. Emails sent by hobbies entities come in second place with an open rate of 27.74%. The third-place goes to emails about religion with an open rate of 27.62% — think about the qualities emails in these categories possess (informative, relevant, educational, etc.) and incorporate these qualities in your emails
Optimizing email for mobile is necessary — If an email is read first on mobile and then read for a second time on desktop, that consumer has a 65% higher likelihood of clicking through.
The top three reasons that people unsubscribe from an email list are too many emails (59%), info no longer relevant (43%), or don’t recognize the brand or remember signing up for emails (43%) — don’t bombard your consumers with pointless emails, less is sometimes more