Replace large paragraphs of text with larger text of fewer words that summarizes the essence of the paragraph. This helps guests to scan read your site… which analytics indicate as how website content is most often absorbed by the majority of visitors.
Unsure how… try scan reading your own site. Scroll down a page in under 10 seconds and note which words jumped off the page to you. Do it again, but faster in under 3 seconds. The words your mind “sees” are likely those that are most important to keep. Trash the rest.
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