Content marketing to generate website traffic is dead.
There, I said it.
I’m probably not the only one to think it.
If I am, so be it.
My intention is not to make marketers happy but to help grow the businesses of my clients as efficiently as possible.
I contend that no one ever thinks, “Gosh, I sure could use more content today.”
We are all too busy (or too lazy) to bother with scanning volumes of content to achieve, solve, or become what we arrived at a website to do.
That “we” includes your customers and prospects.
Research claims that the attention span of humans is less than that of a goldfish.
Therefore, why not simplify your website to require less attention of your guests?
Chances are your site visitors do not need to know much of what you think they do about your offering to initiate a call to action.
Your site will likely better serve your audience without excessive details, numerous articles, every technical spec, and/or a bloated blog of support resources.
Some will argue that all that content improves SEO.
Have you looked at your site analytics to see how few pages are actually visited? And, how little time visitors stay on those pages?
What good is SEO getting traffic to your site if your traffic quickly decides to leave from feeling overwhelmed with all the content they encounter?
Your website can do more with less.
As can your customers and prospects.
Your website should be as ‘lazy’ as possible to be a ‘hero’ for your guest.
Have your site introduce you and your offering to your visitor, connect them with a human member of your team, then get out of the way.
#keepitlazy #lazyisbetter #contentmarketing #websiteoptimization #customerexperience #leadgeneration #calltoaction #seo