Today’s Daily Data – Wed. Dec. 09, 2020

Youtube is the second largest search engine in the world, right behind Google. Yet, only nine percent of small businesses use it. Yes, it can seem intimidating and time-consuming to create videos, but in reality, YouTube is a fairly level playing field. This means that you don’t have to be a world-class producer or internet personality to get views and attract people to your website. YouTube opens up a wide range of possibilities. Your channel can essentially guide consumers through the first stages of your sales cycle.
  • 90% of people say they discover new brands and products on YouTube
  • 78.8% of marketers say YouTube is the most effective platform for video marketing
  • Webinars are among the top-performing YouTube content types for acquiring and converting B2B leads
  • 71% of B2B marketers are using video
  • 79% of internet users say they have a YouTube account
Percentage of US internet users who use YouTube as of Q3 2020, by age group

I’m sure you’re familiar with the saying “a picture is worth a thousand words.” If this is true, a video must be worth a million. Video allows you to boost credibility, build personal connections, and provide value to your viewers. With 71% of B2B marketers using video, it’s essential that you incorporate YouTube into your marketing strategy. Creating a YouTube channel is a great first step, but the goal is to convert viewers into site visitors. Here are five ways to turn YouTube views into website visits:

  • Provide valuable content: Great content provides exceptional levels of value to the audience. It’s not fluffy or irrelevant. It speaks directly to the audience’s needs and interests. Take time to learn more about your audience and what they like, then create content that they’ll love.
  • Optimize your videos: This ensures that your video shows up when it should and where it should. This includes search listings and related search suggestions. You should take care of the title, tags, description, and thumbnails if you want your video to be optimized.
  • Tell people to visit your site: This is a simple step to get people to check out your website. Introduce yourself at the beginning of the video and include your website in the introduction. At the end of your video, encourage people to visit your website to learn more. It also helps to display your website URL on the screen in a prominent place.
  • Edit your video description: Start off with just a couple of lines so that the viewer can see a portion of the description without having to click the “Show More” tag. Your description should capture the audience’s attention and give them a good sense of the value your video is providing. You should also optimize your description for keywords to get more eyes on your video. Youtube recommends putting your main keywords at the beginning of your description.
  • Optimize your about page: An about page is one of the top-visited pages for websites including YouTube. Keep the information on your page relevant and up to date. Your about page is a perfect opportunity for you to tell visitors what you’re about and how you can provide value to them.