Identifying the right channel and tactic for your audience can be a challenge for business leaders and marketers. LinkedIn advertising is a solid option for businesses looking to target professionals or promote B2B content.
There’s proof in the stats and facts below.
Today’s Daily Data – Thurs. Dec. 03, 2020
A success – 58% of B2B marketing professionals identify LinkedIn Ads as producing a high return on investment
Leader board – LinkedIn accounts for 80% of all B2B social media leads
Strictly business – 80% of B2B marketing professionals identify LinkedIn as the most effective choice for content marketing across social media
Good odds – LinkedIn’s InMail has an open rate of nearly 52%
Give some to get some – In 2019, 42% of marketing professionals increased their investment in LinkedIn services because of its proven ROI
Trust is everything — Among 91% of marketing executives, LinkedIn is considered to be the most trusted source for quality content. Twitter gets approval from 29% and Facebook only gets the approval from 27%.
In a Hubspot study of over 5,000 businesses, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. That’s almost three times higher (277%) than Twitter (0.69%) and Facebook (0.77%) — not even a close race
They’re coming for you — 663.3 million people can be targeted with LinkedIn ads. Of these, the US offers the largest group of LinkedIn advertising audiences with a reach of 160 million users.
Cut through the noise — Overall, there are 9 billion content impressions in LinkedIn feeds every week, but only 3 million users (out of over 700 million) share content on a weekly basis. Only about 1% of LinkedIn’s 260 monthly users share posts, which means that those 3 million users net 9 billion impressions.