Today’s Daily Data – Wed. Dec. 23, 2020

  • 89% of digital businesses are investing in personalized data
  • Personalized content facilitates repeat purchases in almost 44% of consumers
  • 77% of consumers prefer to choose, recommend, and pay more for a brand that provides a personalized service or experience
  • Only 22% of consumers are satisfied with the level of personalization they’re currently receiving
  • 78% of marketers say that email is the most personalized channel followed by websites

Consumers have come to expect a certain degree of personalization from businesses of all sizes. Companies such as Amazon and Netflix have spoiled us into thinking that every business should connect on a more personal level and make the shopping experience much more simple. Investing in personalization can help grow your brand loyalty and pay off with rewards for your business.

Here are some personalized marketing facts:

  • 91% of consumers say that they’re more likely to shop with brands that provide offers and recommendations that are relevant to them. Frequent shoppers claim that they only shop with brands that personalize their experience.
  • 64% of consumers claim that they’re fine with retailers saving their purchasing history and preferences if it allows them to offer more personalized experiences.
  • 47% of consumers check Amazon if the brand that they’re shopping with doesn’t provide product suggestions that are relevant to them.
  • 70% of millennials are frustrated with brands sending irrelevant and impersonal emails. Personalized emails have a higher open rate and are more likely to get clicked-through.
Birchbox uses customer order history to make recommendations/offers for new products.