Today’s Daily Data – Thurs. Dec. 10, 2020

Social media marketing has been a huge trend over the last few years. Businesses often feel pressured to push out social media content because that’s “what everyone else is doing,” or it’s all they hear marketing professionals preaching about. But, in reality, social media is far from the only digital marketing option available. Marketing tactics such as push notifications and text message alerts have proven to be very successful strategies for businesses. They are easily seen, quick to access, and often positively received by consumers.
  • 52% of mobile users enable push notifications which guarantees your message is seen by a large audience
  • Push notifications that are A/B tested have a 10% higher click-through rate than messages that aren’t
  • 75% of customers are comfortable receiving texts from brands as long as they opt-in to messaging
  • 83% of millennials open text messages within 90 seconds of receiving them
  • Only 10% of marketing text messages are spam compared to nearly 49.7% of emails

For short, valuable pieces of information, text and push notifications are great ways to engage with your audience. They’re both easy to personalize and likely to be seen by your target audience. While social media is good for certain marketing messages, it isn’t necessarily the best option for every business and every message. Here are some notification marketing facts:

  • The average click-through rate for SMS marketing is about 6.16%. This is considerably higher than the average click-through rate for Facebook ads which is about 0.9%.
  • The average consumer sends 72 texts a day. This means that they are actively viewing their messaging app 72 times. On the other hand, smartphone users check Facebook 13.8 times a day on average. Overall, people check their messaging apps 5 times more frequently during the day than their Facebook page.
  • Compared to 2016, 23% more people opted-in to receive SMS messages from companies in 2020.
  • 65% of brands still don’t have a strategy for bulk SMS messaging to take advantage of the amount of time people spend on their phones and in their messaging apps.