Email Marketing Stats – A TAD of DATA daily facts for 12.08.2020
Today's Daily Data - Tues. Dec. 08, 2020 According to data from Pew Research, 92% of adults in the US use email and 61% of these email users are checking and sending emails on an...
How does this help our customers? – lazy web design tip #1297
The best websites are built by asking the critical question when considering every design option, feature, and piece of content... "How does __________ [fill in the blank] help...
Replace longer text with larger text – lazy website makeover tip #0873
Replace large paragraphs of text with larger text of fewer words that summarizes the essence of the paragraph. This helps guests to scan read your site... which analytics...
Reduce action options to 1 or 2 – lazy website makeover tip #1538
Reduce the next step action options for your website visitors to just one or two. Make sure the primary response button/form/link is very obvious and set apart. Offer it up in...
Delete something! – lazy website makeover tip #2370
Find something extraneous, confusing, or outdated on your website to REMOVE without replacing it nor adding something else. #webdesign #websitemakeover #websiteoptimization #tips...
Content marketing is dead!
Content marketing to generate website traffic is dead. There, I said it. I'm probably not the only one to think it. If I am, so be it. My intention is not to make marketers happy...
Get customers off of your website
If your goal with your website is to get visitors to stay on it as long as possible you have the wrong goal. The goal of your website should be to facilitate the ease and ability...
SEO keyword ranking is NOT the most important metric for website effectiveness
Imagine your website is a physical place of business and 60-70% of the traffic that walks in the door walk right back out in under a minute. What do you do? Not SEO!
Personalized Marketing – A TAD of DATA daily facts for 12.23.2020
Today's Daily Data - Wed. Dec. 23, 2020 89% of digital businesses are investing in personalized data Personalized content facilitates repeat purchases in almost 44% of consumers...
User-Generated Content – A TAD of DATA daily facts for 12.22.2020
Today's Daily Data - Tues. Dec. 22, 2020 User-generated content allows you to put your customers/clients at the forefront while showing off how much people love and appreciate...
Interactive Content – A TAD of DATA daily facts for 12.21.2020
Today's Daily Data - Mon. Dec. 21, 2020 Interactive content does a better job engaging readers than long chunks of text. It can keep people on a page longer, generate more...
A/B Split Testing – A TAD of DATA daily facts for 12.18.2020
Today's Daily Data - Fri. Dec. 18, 2020 A/B testing involves randomly presenting two different versions of something (webpage, sign-up button, subject line, etc.) to different...
Blogging – A TAD of DATA daily facts for 12.17.2020
Today's Daily Data - Thurs. Dec. 17, 2020 According to Content Marketing Institute, 60% of organizations with a written marketing strategy are effective. 60%! Only 35% of...
Webinars for Lead Generation – A TAD of DATA daily facts for 12.16.2020
Today's Daily Data - Wed. Dec. 16, 2020 61% of marketers use webinars as part of their content marketing strategy.73% of B2B marketers say a webinar is the best way to generate...
Podcast Hosting Formats – A TAD of DATA daily facts for 12.15.2020
Today's Daily Data - Mon. Dec. 14, 2020 Don't shy away from podcasts. We know it can be an intimidating medium to break into, but once you're there, it's a great way to connect...